Turn Leads into Loyal Customers

Email Marketing Service

You’ve done the hard work to get people to your website, now keep them there. OptiGrowth Consultants Inc builds data-driven email marketing strategies that nurture your leads, recover lost sales, and turn one-time buyers into lifelong fans. Stop renting your audience on social media and start building an asset you actually own.

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The Highest ROI Tool in Your Toolkit

Let’s be real: getting traffic is expensive. Whether you are paying for clicks via Online Advertising or investing time in SEO, every visitor has a cost. Therefore, email marketing is how you maximize the profit on that investment.

At OptiGrowth, we don’t just send “newsletters” we build retention systems. We help you segment your audience so you are sending the right message to the right person at exactly the right time. By treating your email list as a VIP community rather than a generic blast list, we dramatically increase click-through rates. Consequently, this boosts your customer lifetime value (LTV). Give us a call: (800) 280-0563 or schedule a free email marketing quote.

Two Ways We Grow Your Business: Automation & Campaigns

Successful email marketing requires a dual approach. You need immediate, relevant responses when a customer takes action, but you also need consistent communication to stay top-of-mind. We handle both strategies to ensure your revenue pipeline is always full.

Automated Flows: The Revenue Engine

Imagine having a top-performing salesperson who works 24/7, never sleeps, and never forgets to follow up. That is what an Automated Flow does. We design and build “set-it-and-forget-it” sequences triggered by specific user behaviors. Once we build them, they run in the background, generating sales automatically while you focus on other tasks.

  • The Welcome Series: Immediately engages new subscribers to build trust and deliver incentives before they go cold.
  • Abandoned Cart Recovery: Automatically follows up with customers who left products in their basket, recovering lost revenue.
  • Post-Purchase Nurturing: Turns a first-time buyer into a repeat customer by suggesting related products or asking for reviews after delivery.

Broadcast Campaigns: Keeping You Top of Mind

While flows handle the backend, Broadcast Campaigns are your frontline communication. These are the manual, scheduled emails—like newsletters or holiday sales—that go out to your whole list (or specific segments). We handle the strategy, copywriting, and design to ensure your audience looks forward to opening your emails.

  • Weekly/Bi-Weekly Newsletters: We share your blog content, industry news, or helpful tips to establish your authority without being “salesy.”
  • Seasonal Promotions: We design high-impact campaigns for Black Friday, Christmas, or specific industry seasons to drive spikes in revenue.
  • Product Launches & Updates: We craft hype-building sequences to ensure your new service or product gets maximum visibility the moment it drops.

We Fix the “Plumbing”

The best email in the world is useless if it lands in the Spam folder. Unfortunately, many businesses don’t realize that their ‘sender reputation’ is damaged, causing Google and Yahoo to block their messages.

At OptiGrowth, we handle the technical side that most agencies ignore. First, we configure your DKIM, SPF, and DMARC records to prove to potential inboxes that you are a legitimate sender. Then, we monitor your list health, cleaning out inactive emails to protect your delivery rates. Ultimately, this ensures your message actually lands where it belongs: in the inbox.

Platform Expertise: From Mailchimp to Custom Setups

We are technology partners who adapt to your needs. Although, we often recommend Mailchimp for its user-friendly interface and robust features, we are platform agnostic and can work with your system of choice.

If your business is already entrenched in ActiveCampaign, Klaviyo, Constant Contact, or HubSpot, we can step in and optimize your current setup. Alternatively, if you are starting from scratch we would love to help you select the platform that fits your budget and growth goals, handle the migration of your contacts, and set up your templates.

The “Full Funnel” Advantage

Why hire OptiGrowth for email? Because we understand the whole picture.

Most email agencies operate in a bubble. However, since we also manage your SEO, Ads, and Web Design, we create a unified strategy.

  • Use Advertising traffic to retarget via email blasts. See more about email remarketing.
  • Leverage the website to capture leads via pop-ups and forms and feed them directly into your email list.
  • Drive traffic back to your SEO blog. email is used to drive traffic back to your new SEO blog content.

As a result, it’s a closed loop where every service supports the other, reducing your costs and increasing your growth.

Ready to Turn Subscribers into Sales?

You are already doing the hard work to get people to your website. Don’t let them leave without a trace. It’s time to stop “renting” your audience on social media and start building an asset.

Whether you need to fix a broken email strategy or build a new one from scratch, OptiGrowth is ready to help. We will handle the tech, the writing, and the automation so you can wake up to new sales instead of unread messages. Give us a call today: (800) 280-0563 or schedule a free consultation online.

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OptiGrowth Email Marketing Questions Answered

Yes. We handle the full creative process. This includes writing the subject lines (to get the open), writing the body copy (to get the click), and designing the layout (to look professional). You simply review and approve.

We frequently work with Mailchimp because it is powerful and easy for clients to use, but we are experts in most major platforms including Klaviyo, Constant Contact, and ActiveCampaign. We will recommend the best tool for your specific business model.

Absolutely not. Buying lists is a violation of GDPR/CAN-SPAM laws and is the fastest way to get blacklisted by Google. We focus on Retention Marketing-marketing to people who have opted-in to hear from you (past customers, leads from your website, etc.). This ensures high engagement and protects your brand reputation.

There is no magic number, but consistency is key. for most businesses, we recommend a weekly or bi-weekly cadence to stay top-of-mind without becoming annoying. We monitor your “unsubscribe” rates closely and adjust the frequency based on what your audience prefers.

We Answer Your Email Marketing Questions

Email Marketing FAQs

A Campaign is a one-time email sent to your list manually (like a monthly newsletter). A Flow (or Automation) is a series of emails triggered automatically by an action (like someone signing up for your newsletter or leaving an item in their cart). Flows are crucial because they generate revenue automatically while you sleep.

This is usually a technical issue or a reputation issue. You might be missing authentication records (DKIM/SPF), or you might be sending to old, inactive email addresses. As your email marketing agency, we audit your account to fix these technical errors and “clean” your list to restore your reputation with inbox providers.

Email consistently has the highest ROI of any digital marketing channel—averaging $36 return for every $1 spent. Unlike social media, where algorithms limit who sees your posts, email gives you a direct line to your customers. It is the most reliable way to drive repeat business.

List hygiene means regularly removing subscribers who haven’t opened your emails in a long time (e.g., 6+ months). It sounds counterintuitive to delete contacts, but sending to people who don’t engage hurts your deliverability for the people who do want to see your emails. We handle this process for you to keep your open rates high.

Let’s solve Problems

How We Help You Succeed…

Website Design

Let us build a stunning, mobile-responsive digital storefront designed to captivate visitors and convert traffic into loyal customers instantly.

Search Optimization

Climb the rankings. We optimize your site to drive high-quality organic traffic and put your brand in front of ready buyers.

Pay-Per-Click

Get immediate visibility. We build targeted ad campaigns that maximize your budget to deliver instant leads and measurable ROI.

Email Marketing

Turn one-time visitors into repeat buyers. We craft personalized campaigns that nurture leads and keep your brand top-of-mind.

Social Media

Build a loyal community. We create engaging posts that amplify your brand voice and spark real conversations with your audience.

Local SEO

Dominate your local market. We optimize your Google Business Profile and local listings to ensure nearby customers choose you.

Contact Us For A Free Consultation

Ready to turn potential into performance? Tell us about your goals, and we’ll outline a strategy to provide the digital fuel your business needs to expand.